Case study

MaaS Behaviour Change




In the context of their MaaS (Mobility as a Service) project, STIB-MIVB, the public transportation operator of the Brussels-Capital Region, asked Behaven to assist them in finding solutions to reduce car usage in and around Brussels.


Behaven focused on two scenarios: encouraging urban drivers to walk or cycle short distances and encouraging commuters to use alternative modes of transportation one weekend per month. Based on an evidence review, mobility barriers and facilitators were identified for each scenario. Workshops were held with the client to co-define, develop, and prioritise interventions in infrastructure, communications and service delivery.


Based on Behaven's Rainbow DatabaseTM of interventions, more than 30 behaviour change interventions were recommended for each scenario. These interventions are now available to STIB-MIVB and will help to strengthen its various MaaS activities.


target behaviours




barriers and enablers



“Encouraging the use of more sustainable modes of transportation, such as shared and active mobility, is central to our strategy and the MaaS tools we are developing. As a result, it is critical that we rely on a solid approach that takes into account all types of influences. Behaven assisted us in taking on that challenge, and our go-to-market strategy for this particular segment clearly benefits from Behaven's expertise and recommendations.”

Joke Beel, Program Manager MaaS & New Forms of Mobility — STIB-MIVB