# Behaven

> Behaven is a certified B Corp behavioural science consultancy based in Brussels, Belgium. We combine behavioural science, design and innovation to help organisations make sustainable and healthy behaviour easier and more rewarding.

## About

Behaven exists to address the "behavioural crisis" at the root of climate breakdown and public health challenges. Awareness and good intentions rarely change behaviour on their own. We go beyond awareness to understand what truly drives people's actions and design solutions that remove barriers, creating conditions where better choices become the easiest and most rewarding option.

- **Founded in:** Brussels, Belgium
- **Certification:** B Corp
- **Team:** Behavioural scientists, marketers and designers (PhDs from Cardiff, UCL, and more)
- **Contact:** fred@behaven.com | +32 476 01 01 05
- **Non-profit arm:** Behaven Beyond — open-access research, training and collaborative projects

## Proprietary Methods

- **The Landscape Model™:** Maps the full range of conscious and unconscious influences on behaviour
- **The Rainbow Wheel™:** 60+ proven behaviour change techniques, developed with University College London

## Pages

- [Home](https://behaven.com/): Better results, greater impact with behavioural science
- [Expertise](https://behaven.com/expertise): We drive behaviour change across three audiences — citizens, consumers and employees
- [Services](https://behaven.com/services): From research and insights to campaigns, behavioural design and training
- [Approach](https://behaven.com/approach): Designing for how people really behave, combining science, creativity and the right tools
- [About](https://behaven.com/about): A multidisciplinary team united by one mission, certified B Corp
- [Work](https://behaven.com/work): Case studies showing behavioural science in action
- [Insights](https://behaven.com/insights): Articles and practical insights on behavioural science for sustainability and health
- [Academy](https://behaven.com/academy): Training programmes from free email courses to bespoke workshops
- [Hackathon](https://behaven.com/hackathon): Student hackathons to design behaviour change solutions
- [Contact](https://behaven.com/contact): Get in touch — headquartered in Brussels, working worldwide

## Expertise Areas

Behaven works across four domains:

1. **Public Services:** Helping governments design policies and services that fit how people actually live and decide
2. **Brands and Businesses:** Embedding behavioural insights into products and customer journeys
3. **Employee Engagement:** Reshaping workplace environments so sustainable and healthy choices become easier
4. **Education:** Equipping students with tools to design behaviour change (Behaven Hackathon)

## Services

1. **Research & Insights:** Surveys, interviews, behavioural mapping, implicit testing, AI-assisted analysis
2. **Behaviour Change Campaigns:** Message framing, defaults, nudges and proven communication techniques
3. **Behavioural Design:** Making products and services more intuitive — from packaging to digital journeys
4. **Behaven Academy:** Workshops, courses and hackathons to build behavioural science capability

## Academy Programmes

- **Introduction:** Free 5-day email course (beyondawareness.behaven.com)
- **Foundations:** 3-hour online workshop for teams
- **Immersion:** 3-day in-person workshop (Amsterdam, Brussels, Geneva, Paris)
- **Bespoke:** Custom programmes built around your goals

## Selected Case Studies

- **WWF-UK:** Closing the gap between intention and action on sustainable diets — 12 co-created interventions using the Rainbow Wheel™
- **B Lab Benelux:** Employee engagement toolkit identifying 20 barriers and 19 practical interventions for B Corps
- **Brussels Municipalities:** Reducing waste through "community gaze" — cigarette litter dropped 56%, bulky waste calls rose 46%
- **Buildwise (RENO+):** Mapping 90+ behavioural barriers to home renovation and co-creating practical solutions

## Selected Clients

WWF, IKEA, L'Oréal, STIB-MIVB, Fondation Roi Baudouin, Bruxelles Environnement, EDHEC, B-Lab, Université Paris Nanterre, Fostplus, Be.Brussels, UK Science & Innovation Network

## Academic Partners

University College London, Imperial College London, Vrije Universiteit Amsterdam, Diversifi Global, TASS

## Team

- **Dr Julia Terlet** — Behavioural Science Lead (PhD Cardiff, 10+ years in food, energy, mobility, waste)
- **Dr Mira Toumi** — Behavioural Scientist (PhD behavioural and experimental economics)
- **Maria Lunetto** — Behavioural Scientist (MSc Behaviour Change, UCL; teaches at EDHEC)
- **Sébastien Snoeck** — Project & Academy Lead (12+ years strategic communication)
- **Fred Dorsimont** — Client & Marketing Lead (20+ years at P&G, LEGO, EU Commission)