Behavioural science
for sustainability and health
Behavioural science is transforming the way organisations approach sustainability and health.
At Behaven, we share what we learn as part of our mission to make sustainable and healthy behaviour easier and more rewarding.
Latest posts
EDHEC Sustainable Campus Challenge
EDHEC Business School, committed to leading by example, is pursuing its sustainability initiatives through the Sustainable Campus Challenge. This event, organised in collaboration with Behaven, not only raised awareness of environmental …
Should we nudge or boost energy conservation?
With some challenges along the way: how do we make such an invisible commodity more tangible for people? How do we translate pro-environmental intentions into real actions? And what behavioural tool(s) should we implement?
EDHEC Online, Management and Sustainable Behaviours
A successful ecological transition requires more than awareness, innovation, and government intervention. They must be accompanied, on the one hand, by widespread sustainable behaviours and, on the other, by better decision-making within …
INTERVIEW - Applying Behavioural Science in Unilever, with Richard Wright
Richard Wright discusses the use of behavioural science in Unilever and the need to create tools that are tailored to the company's needs.
INTERVIEW - Inspiring Green Consumer Choices, with Michael E. Smith
Michael E. Smith talks about his book and his extensive experience working at the crossroads of neuroscience, behavioural science and sustainability.
ARTICLE - Bridging the Behavioural Science-Policy Gap for a Net-Zero Society Behaven
Mikael Mikaelsson MBE shares some reflections on the importance of considering the role of behaviour when designing the policies that are critical to our success to meet our net-zero targets.
INTERVIEW - Sustainable Energy Behaviours, with Ulf Hahnel
We interview Ulf Hahnel from the Consumer Decision and Sustainable Behaviour Lab at the University of Geneva.
ARTICLE - Behavioural Science and Sustainable Fashion
As he finishes his internship at Behaven, Jubin Varghese shares some key takeaways from his work on the application of behavioural science in the context of sustainable fashion.
INTERVIEW - Recycling Behaviours in Fashion, with Alan Wheeler
We talked to Alan Wheeler, CEO of the Textile Recycling Association, about the impact of our clothes on the environment and the need to change our behaviours.
INTERVIEW - Behavioural Science for Energy Policies, with Nives Della Valle
Nives Della Valle tells us more about how behavioural science can help implement greener and fairer energy policies.
INTERVIEW - Science-Policy Collaboration for Sustainability, with Rosa Strube
Rosa Strube tells us more about the importance of collaboration to implement behavioural science for sustainability at scale.
MINISERIES - Mindfulness for Sustainability: 3 Lessons from Science
Ramya Rao highlights some important lessons from science about the benefits of mindfulness for the planet.
INTERVIEW - Transport for Humans, with Pete Dyson
In this interview, Pete Dyson talks about the contribution of behavioural science to encouraging sustainable transport behaviours.
SUMMARY - The Irrationality of Transport Behaviours
Behaven has summarised for you this Garcia-Sierra et al. article about the irrationalities of our transport behaviours and how behavioural science can help promote more sustainable mobility behaviours.
INTERVIEW - A Broader Perspective on Behaviour Change, with Colin Strong
Colin talks about how Ipsos applies behavioural science to client challenges and how it can be used to facilitate pro-environmental behaviours.
INTERVIEW - Behavioural Science in Environmental Policies, with Anaïs Rocci
Anaïs Rocci talks about understanding and influencing behaviour change, and how this informs environmental policies.
MINISERIES - ‘Tis the Season to Be Jolly... In Nature!
Following a first article on the links between mindfulness and consumption, Ramya Rao shares her second article from her miniseries on Mindfulness and Sustainability. This time, she looks at the importance of spending time in nature.
COP26 - Key Messages on Behaviour Change
This article sums up the key takeaways from COP26 that emphasise why behaviour change should be a part of the conversation concerning the climate crisis.
INTERVIEW - Sustainability in the Banking Sector, with Anna Eckardt
In this interview, we discuss the role of finance in sustainability and where the banking industry should be headed for a climate-friendly future.
SUMMARY - Sustainable Banking Behaviours
We share key points from an ideas42 report that brings together behavioural insights on how to best encourage individuals to adopt sustainable bank deposit accounts.
COP26 - Tackling the Climate Crisis with Individual Change
In the context of COP26, we've interviewed Stuart Capstick about the fundamental role of individual change in tackling the climate crisis.
INTERVIEW - Ecolabels and Other Tools to Promote Sustainable Diets, with Brian Cook
Brian Cook talks about his work on behavioural nudges and environmental labelling to encourage sustainable consumption choices.
INTERVIEW - The Challenge of Meat Reduction, with Kristof Rubens
Kristof Rubens is a policy advisor specialising in environmental food consumption and the green economy at the Department of Environment & Spatial Planning of the Flemish Government. In the context of his work on sustainable food …
INTERVIEW - Advertising and Sustainability, with Thierry Libaert
Author of numerous books and articles on Europe, communication and the environment, Thierry Libaert is an advisor to the European Economic and Social Committee, where he is the contact point for the French delegation. He is heavily …
MINISERIES - Mindfulness, Happiness and Consuming Less, by Ramya Rao
Ramya Rao holds a master’s degree in Behavioural and Cognitive Neurosciences from the University of Groningen. She currently is a behavioural sustainability intern at Behaven. In this first article of a three-part series, Ramya explores …
SUMMARY - Behavioural Insights for Climate Action
In this summary of Professor Tobias Brosch’s paper, we talk about key behavioural levers and examples of concrete applications to promote change.
INTERVIEW - Behavioural Science, a Tool for Change to Tackle Environmental Challenges, with Kevin Green
Kevin Green, Vice President, Center for Behavior & the Environment at Rare, talks to us about using behavioural science as a complementary set of tools for change.
ARTICLE - Positive Emotions and Behaviour Change
In this article, Beatrice Conte talks about harnessing the power of positive emotions to encourage sustainable behaviour change.
INTERVIEW - Context Architecture and Sustainability, with Reshma Tonse & Prakash Sharma
Prakash and Reshma talk about the importance of local nuances and context for successful behaviour change, and that often understanding the problem is the problem.
INTERVIEW - Corporate Decision Making & Sustainability, with Olivier Sibony
Olivier Sibony is an author and professor, specialising in strategic decision making and behavioural strategy. In this interview, he explains how to make effective group decisions, and shares his views on sustainability.
SUMMARY - Cognitive Biases and Corporate Climate Change Inertia
Why are so many organisations failing to adjust their strategies to become more sustainable? The answer in this summary of an in-depth article by Daina Mazutis and Anna Eckardt.
SUMMARY - 5 Proven Strategies for Environmental Behaviours
By bringing together more than 80 studies from academic publications and technical reports, the paper analyses a wide range of environmental behaviours, from energy and water usage, to recycling and waste reduction.
INTERVIEW - Sustainability and Habits with Bas Verplanken
Bas is a globally renowned expert on habits, attitude-behaviour relations, health and environmental behaviours. In this interview, we discuss habits and sustainable behaviours.
Behaven Brief
From behavioural science to practical action
Behaven Brief delivers our latest research, case studies and behavioural insights directly to your inbox. It’s short, practical and designed for professionals who want to apply behavioural science with clarity and confidence.
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Free 5-day email course Learn the principles of behaviour change in five days
In five short lessons, you’ll learn the essentials of behaviour change. Understand what really drives behaviour and learn how to spot opportunities for better results in your work. Each email includes practical examples, tips and tools you can use right away.